Every business starts with an idea. Mine is to help organisations share information more effectively—and in doing so, make the world a little fairer.
In a career spanning academia, central government and the wider public sector, I’ve had plenty of opportunities to experience the misery of unplain English first-hand. I’ve even inflicted it on others myself! But after being faced with a particularly impenetrable report one day, I finally realised:
If I, with all my insider knowledge, struggle to read the information we put out, how can we expect the people we’re trying to help, to understand it?
Now, with every piece of work I do I get to help other people make the world a little fairer. And in these times of misinformation, disinformation and alternative facts, the clarity that Plain English brings feels ever more important.