Writing
Whether you’re writing to help, support, advise or explain, plain language means everyone can benefit from your information.
How we can help
We handle most kinds of documents. That includes customer flyers, leaflets and newsletters; trade brochures, bulletins and articles; research and inspection reports; and corporate and annual reports.
Essentially, if your raw or draft text is non-technical or destined for a general, public or lay audience, we can write it.
We also have a wealth of experience working with statistics and other forms of data. So, if your content includes research or statistical material we can handle that too.
What you get
A document –
- That’s formatted, structured and written according to plain language principles.
- That’s tailored to your purpose, audience and content.
- In which correct grammar, spelling and punctuation come as standard.
An accompanying document, summarising what we’ve done and why.
If you’d like more information or to talk to someone, email me, Emma, at emma@phewx.co.uk or call me on +44 (0)7879 608504.
Case study
The NIHR is the research arm of the NHS. It funds world-leading research into health and social care that improves people’s lives in the UK and beyond.
We worked closely with the NIHR’s Race Equality Public Action Group to help produce its Race Equality Framework—a self-assessment tool to improve racial equity in health and social care research.
Our main challenge was to balance a lot of necessarily technical language with easy-to-grasp explanations and design that would appeal to a diverse audience. While we can take no credit for the fantastic ideas that went into its contents, we are delighted to have been able to help pull it all together.
‘This is a remarkable piece of work, well laid out, helpful, accessible and very easily read.’ – Mark
As clear as mud
Computer company Coleco lost a massive $35 million in a single quarter in 1983—and eventually went out of business.
Customers who had purchased its new Adam line of computers found the accompanying instruction manuals so hard to read that they immediately returned their computers.
M. Egan (1995) Journal for Quality & Participation
As plain as day
A study carried out in financial services company Banco found that using plain language versions of its documents brought a number of benefits: it improved employee productivity (up 36.9%), reduced employee errors (down 77.1%) and cut down the frequency of calls to its helpdesk (down 17.4%).
R. Grotsky (2004) Clarity: Journal of the International Movement to Simplify Legal Language
